The Voice of Reason

For more than two decades, Joyce Franklin has shared her wisdom in the popular press, financial journals, and digital media both as an author and trusted source for quotes and background info.


Leaning In Without Falling Over: The Financial Stakes

5 Success Tips from a Startup Attorney

What’s Worse for Your Wallet than a Lottery Ticket?

Giving Thanks for Our Entrepreneurial Spirit

No Second Chances When Planning for Retirement

The 3-Bucket Secret to Keeping Your Startup Wealth


Marin Wealth Managers Advise Clients Not to Panic

Making Sure Retirement Savings Don’t Run Out

What Wealthy Entrepreneurs Know that You Don’t

How Bonds Work: A Basic Primer

What to Do When Your Company’s Going IPO

Experts Say Jobs’ Heirs Should Sell Stock


Taxes on incentive stock options are coming back to haunt some workers

Financial Planners, Brokers Tell Clients To Wait (And Buy)

The Tax Act’s Impact On Seniors

New Rules Put Nest Egg Within Reach

Rethinking Retirement: Fixing Your Portfolio

Planning With Sec. 529 College Savings Plans