The Voice of Reason

For more than two decades, Joyce Franklin has shared her wisdom in the popular press, financial journals, and digital media both as an author and trusted source for quotes and background info.


Leaning In Without Falling Over: The Financial Stakes

May 2017

5 Success Tips from a Startup Attorney

October 2016

What’s Worse for Your Wallet than a Lottery Ticket?

January 2016

Giving Thanks for Our Entrepreneurial Spirit

November 2015

No Second Chances When Planning for Retirement

November 2015

The 3-Bucket Secret to Keeping Your Startup Wealth

October 2015


Marin Wealth Managers Advise Clients Not to Panic

March 2020
Marin Independent Journal

Making Sure Retirement Savings Don’t Run Out

October 2014
The New York Times

What Wealthy Entrepreneurs Know that You Don’t

September 2014

How Bonds Work: A Basic Primer

November 2013

What to Do When Your Company’s Going IPO

November 2013

Experts Say Jobs’ Heirs Should Sell Stock

November 2011
San Francisco Chronicle


Mortgage for the Disciplined

May 2005
San Francisco Chronicle

Mixing Money, Marriage

June 2004
San Francisco Chronicle

Inherited IRAs: Planning Tips for Non-Spouse Beneficiaries of IRAs & 401(k) Plans

March/April 2004
California CPA Magazine

State piling up debt to deal with deficit: Nonpartisan analyst calls the strategy ‘poor fiscal policy’

May 2003
San Francisco Chronicle

Another Boomer Is Stung by the Alternative Minimum Tax

March 2003
New York Times

Bay Area Investors Look For New Strategies – Financial Advisers Say More Diversified Holdings Needed

September 2002
Oakland Tribune