Client-Focused Fiduciary Financial Planners

We are an independent, fee-only wealth management firm, so our guidance comes without conflict of interest or compromise. We are accountable only to our clients and work every day to earn their trust.

Meet Our Team

JLFranklin Wealth Planning takes a team approach to working with clients whose financial lives we can impact the most. We specialize in tax planning as well as planning for stock options and other equity awards, helping our clients to meet their goals and live their dreams.

Joyce Franklin CPA, CFP®

Founder & Lead Advisor

Tarren Schaar, CFP®

Wealth Manager & Operations Director

Lizet Ramirez

Client Service & Operations Manager

Karen Sulkis​

Writer & Editor

Natalie Silverman

Social Media Intern

Careers

If you’re a financial planning professional looking for collaborative, rewarding work, take a look at our open positions.

Personal CFO

Let us worry about the day-to-day details of your financial life, while you pursue your passions.

FAQ

Find frequently asked questions—and answers—about wealth planning and our firm.

While we specialize in working with those in tech and startups, our clients come from all walks of life and include current and former employees of:

Our Mission & Core Values

We are passionate about providing thoughtful, proactive, accurate pathways to financial freedom, in a responsive manner, so our clients can achieve their goals and live their dreams.​

Provide Outstanding Client Service​

Anticipating client needs and acting in their best interest are our calling. Proactively handling the details—and being attentive and responsive when questions arise—allows our clients to take care of their families and pursue their dreams.

Focus on the Details​

We monitor every financial detail for our clients, who rely on us to preserve and protect their wealth. Our unique tax expertise allows us to deliver truly comprehensive strategic financial planning.

Communicate and Act with Integrity​

Our clients trust us to protect their intimate financial details, and we strive to build and maintain that confidence. We are candid and honest in sharing our guidance, assessments, and advice.

Invest in Quality​​

Our commitment to producing high-quality, accurate advice compels us to invest in quality tools, people, and processes. Solutions are carefully researched and analyzed, resulting in excellent recommendations that exceed our clients’ investment in us.

Generate Creative Solutions​

Staying curious helps us develop customized solutions for our clients and creates a culture of continuous improvement within our team.

Service
Provide Outstanding Client Service​
Anticipating client needs and acting in their best interest are our calling. Proactively handling the details—and being attentive and responsive when questions arise—allows our clients to take care of their families and pursue their dreams.
Details
Focus on the Details​
We monitor every financial detail for our clients, who rely on us to preserve and protect their wealth. Our unique tax expertise allows us to deliver truly comprehensive strategic financial planning.
Integrity
Communicate and Act with Integrity​
Our clients trust us to protect their intimate financial details, and we strive to build and maintain that confidence. We are candid and honest in sharing our guidance, assessments, and advice.
Quality
Invest in Quality​​
Our commitment to producing high-quality, accurate advice compels us to invest in quality tools, people, and processes. Solutions are carefully researched and analyzed resulting in excellent recommendations that exceed our clients’ investment in us.
Creativity
Generate Creative Solutions​

Staying curious helps us develop customized solutions for our clients and creates a culture of continuous improvement within our team.