Wealth Management Is About More than Money

As comprehensive wealth and tax planning professionals, we help you get a handle on your entire financial life. What makes us unique is our expertise in equity award planning and in-depth tax matters, along with our individualized approach. We go far beyond asset management into big picture stuff, like values, relationships, and lifelong dreams.

Investment Management

Our clients gladly delegate the implementation and monitoring of their investment portfolios to us. In return, they save time and receive rational, disciplined, fiduciary guidance to make smart financial decisions.

We manage the day-to-day activity in our clients’ portfolios, keeping asset allocations in line with objectives and a sharp eye on the tax consequences of our actions. For example, we only sell a holding if we believe the benefit outweighs the tax cost.

The Alphabet Soup of Equity Awards​

For entrepreneurs, preservation of wealth after an IPO, acquisition, merger, or other liquidity event is a huge challenge. And employees can spend entire workdays trying to make sense of stock options, ESPPs, RSUs, and other valuable but often mystifying equity awards.

Based on our 25 years of experience working with executives and individual contributors in startups, it’s clear that the key to a successful future is to plan accordingly and take the necessary action with stock options and other equity awards at each stage.

After taking the time to understand your goals and tolerance for risk, we’ll design and implement an investment plan just for you. We’ll also monitor your portfolio to ensure that you are on track to reach your objectives.

Our Investment Philosophy​​

We design globally diversified portfolios that use a primarily passive approach with enhanced index mutual funds and tax-managed ETFs. On the fixed income side, we use actively managed bond funds when we believe the manager can add substantial value. We carefully select all the funds we use based upon in-depth research of asset classes, tax efficiency, and low expense ratios.
Our Investment Philosophy​​​

Dimensional Fund Advisors provides the foundation of our client asset allocation. Dimensional’s investment approach—which largely mirrors our own, though we do use non-Dimensional funds, as well—is based on a belief that the market is an effective information-processing machine. The market’s real-time pricing power works against active mutual fund managers who attempt to use stock picking or market timing to outperform it. Rather than trying to predict the future or outguess others, Dimensional draws information about expected returns from the market itself, taking into account the collective knowledge of millions of buyers and sellers as they trade securities.

Grounded in economic theory and backed by decades of empirical research, Dimensional researchers work closely with leading economists to better understand the source of returns. Securities offering higher expected returns share certain characteristics, or dimensions. Our team structures broadly diversified portfolios that emphasize these dimensions, while strategizing the execution to minimize trading costs. Every incremental improvement can add up over time.

A successful investment experience is about more than just returns. It means offering peace of mind, because investors know that a transparent process backed by decades of research is powering every decision.

At JLFranklin Wealth Planning, we’ve seen the difference this approach has made in people’s lives. Our goal is to help people live better—not just years from now, but today, too.

Charles Schwab & Co. is the custodian of our clients’ assets.